---
title: How Ewing Uses Mobile Service to Keep Its Mercedes-Benz Customers for Life
description: The service drive model is outdated. Discover how mobile service is reshaping customer expectations and why dealerships must adapt to survive.
image: https://discover.curbee.com/hubfs/Two%20people%20beside%20parked%20cars.png
---
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# How Ewing Uses Mobile Service to Keep Its Mercedes-Benz Customers for Life
Curbee
October 23, 2026
## **Ewing Automotive Group uses Curbee to make mobile service a profitable retention tool, bringing Mercedes-Benz service directly to customers' driveways.**
**Luxury dealers spend heavily to win customers. The bigger opportunity is retaining them for years of service and impacting lifetime value.**
That's why [Ewing Automotive Group](https://www.linkedin.com/company/ewing-automotive-group/home/) sees **mobile service** as more than a convenience. It's a fundamental way to protect customer loyalty.
The bottom line:
- Ewing grew from 30-40 mobile appointments a month to roughly 400 across its three dealerships.
- The operation became profitable much faster than expected.
- Curbee helps Ewing increase repair-order density and technician productivity, making mobile service easier to scale profitably.
*Watch: How Ewing delivers the dealership to the Mercedes-Benz customer's driveway (2 min).*
## **Don't give customers a reason to leave**
Ewing Automotive Group's fixed-operations strategy comes down to the simple goal of keeping the customer.
“Our north star in our fixed operations is how to dominate service retention,” said Finley Ewing IV, the fourth generation to lead the North Texas dealer group. “We don't want to give our customers any reason not to come back and service with us.”
That’s especially important at Mercedes-Benz of Plano, where customers expect premium service and have plenty of choices about where to get it.
Instead of asking customers to drive to the dealership, wait or arrange transportation, Ewing brings routine maintenance, minor recalls and diagnostic work to their homes.
It’s another way to deliver on the group's vision to *make vehicle ownership easy*.
## Mobile service became profitable quickly
Ewing's team expected to make asignificant investment before breaking even.
It didn't have to.
Across **Mercedes-Benz of Plano, Ewing Buick GMC and Ewing Subaru of Plano, the group grew** from 30-40 mobile appointments a month to more than 400 in less than a year.
“We were profitable quickly,” Ewing CFO Autumn Ross said.
And Ewing sees an even bigger payoff in retention. “Even if it were losing a little bit of money, from the customer-retention perspective, it's still a no-brainer,”Ewing said.
Keeping the service relationship gives Ewing more opportunities to keep that customer for years of service and future vehicle purchases.
## **Curbee makes mobile service work at scale**
Offering mobile service is one thing. Operating it efficiently enough to scale is another.
Ewing uses Curbee to manage its mobile operation across all three of its dealerships. Curbee helps route technicians, increase repair-order density and reduce the time technicians spend driving between customers. "I truly don't think we'd be at our profit center today without Curbee helping add to the density of our mobile service RO count and reduce that drive time. It has made our operations much more successful," Ewing said.
Curbee's playbook also helped Ewing build the processes needed to deliver dealership-quality service in a customer's driveway.
## **For luxury dealers, convenience protects customer value**
For Ewing's Mercedes-Benz customers, mobile service isn't just about convenience. It's about giving customers one less reason to take their business somewhere else.
Ewing delivers the dealership to the customer.
Curbee helps make that [strategy scalable and profitable.](https://www.curbee.com/demo)
---
*Ewing Automotive Group operates Mercedes-Benz of Plano, Ewing Buick GMC, and Ewing Subaru of Plano, serving the North Texas community since 1938. Ewing selected Curbee to power its mobile service operation across all three stores.*
*Curbee is the No. 1 mobile service platform for dealerships, powering mobile and remote service for leading OEMs and dealer groups nationwide.*[*See the ROI for your store*](https://www.curbee.com/platform#roi) *·*[*Book a demo*](https://claude.ai/chat/6f50262d-a462-45b1-b3e9-de452a8b1b69#schedule-demo)*.*
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## Keep reading
### [.png?width=1536&height=1024&name=Mercedes-Benz%20of%20Temecula%20sent%201%20text%20offering%20mobile%20service.%20They%20booked%20the%20entire%20month.%20(1).png) One text offering mobile service: September booked.](https://discover.curbee.com/posts/mercedes-benz-temecula-mobile-service)
### [.png?width=1536&height=1024&name=How%20Ewing%20Automotive%20Group%20grew%20its%20service%20business%20without%20pouring%20a%20single%20foundation%20(2).png) The Dealership That Chose Mobile Service Over a $25 Million Build](https://discover.curbee.com/posts/ewing-auto-group-case-study-mobile-service)
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