Curbee Launches with its First Toyota Dealerships

As mobile service becomes mission-critical, Santa Margarita Toyota and Stevens Creek Toyota are the latest to join Curbee’s growing roster of forward-thinking dealerships.

Curbee has officially launched with its first Toyota dealership and signed a second, expanding its mobile-service-platform footprint into the Toyota network.

Santa Margarita Toyota and Stevens Creek Toyota of the American Motors Group have selected Curbee as their mobile-service platform of choice as the industry ramps up adoption. This allows their dealerships to sweep service  customers off their feet with efficiency, convenience and customer satisfaction, while building customer loyalty and growing new revenue streams.

At Santa Margarita Toyota in Rancho Santa Margarita, California, the decision to go mobile went beyond convenience to include safety, efficiency and long-term customer satisfaction.

“We’ve always been committed to providing world-class service,” Ephraim Barcelo, Managing Partner and General Manager at Santa Margarita Toyota said. “Partnering with Curbee to help us navigate mobile service options to perform important safety recalls at the customers’ homes made perfect sense. It keeps our customers safe without the drive to the dealership. The ability to perform needed maintenance on those vehicles at the same time is just icing on the cake. It improves our shop efficiency, lowers our wait times and keeps our customers happy long-term.”

It’s a powerful example of what we at Curbee are seeing across the industry: OEMs and dealers alike are embracing mobile service as a strategic growth engine. Joe Castelino, Corporate Fixed Operations Director at American Motors Group in San Jose, California, saw firsthand the value Curbee brought to retail customers—but it was the impact on their fleet business that made expanding to a third dealership with Curbee a no-brainer.

“We brought on Curbee after unsuccessfully attempting to offer mobile service ourselves,” Castelino said. “Working with Curbee not only made mobile service easier for us and the customer, it’s turned into way more than that; it’s been a huge win for our fleet business, helping us keep those clients happy and even growing that side of the business. We kicked things off at one store, quickly expanded to another, and now we’re rolling it out to our largest Bay Area Toyota location because it just makes sense.”

As more brands adopt mobile-first strategies, Curbee’s leadership in the space continues to grow.

“We’re seeing a fundamental shift in how dealers approach service,” Curbee CEO Amit Chandarana said. “Mobile service isn’t just a convenience play. It’s a customer loyalty engine, a fleet business driver and a smart way to grow service revenue without expanding the physical footprint. The addition of our newest Toyota partners proves that mobile is becoming core to fixed ops strategies across the board.”

The Heart of Fixed Ops
With Toyota now in the mix, Curbee is working with more than 60 dealerships across a broad range of brands, including General Motors, Stellantis and Volkswagen. The message in the momentum is clear: mobile service has moved from pilot program to a critical, future-proof aspect of the fixed ops strategy.

The benefits speak for themselves:

• Increased recall completion rates 
• Improved completion rates
• More service bay capacity for high-value in-shop work
• Happier customers who stay loyal and spread the word
• Increased revenue from both fleet and retail segments

Powered by M.A.R.S.
Curbee enables dealerships to offer mobile service through software, solutions, and support. Curbee’s M.A.R.S. (Mobile and Remote Service) platform delivers a complete offering for dealers looking to launch or grow their mobile service business. Our platform includes:

• AI-powered customer scheduling
• Technician-first mobile app
• Automated route optimization and dispatch tools
• Hands-on implementation and support
• Data to help you understand how mobile service is performing

We’re proud to support the teams at Santa Margarita Toyota and American Motors Group, and we’re excited to bring more partners aboard as mobile service continues to gain ground.

Ready to bring mobile service to your brand?
We’re ready to help you. Reach us at hello@curbee.com.

About Curbee
Curbee is the fastest-growing mobile service technology provider. Curbee enables dealerships to offer mobile service with its platform called M.A.R.S. (Mobile and Remote Service). With Curbee M.A.R.S., it's simple: dealerships send the right van to the right job, using the right route with the right parts, at the right time. 

Our street credit comes from our in-market experience and best practices. With our software, solutions and success team, dealers can scale mobile service quickly, delivering a game-changing customer experience while driving revenue growth. Our innovative technology supports AI-powered scheduling & analytics, ensuring dealers efficiently “go mobile.” Curbee’s team has highly relevant experience from Tesla, Toyota, Ford and Roadster and is backed by DVx Ventures, a venture studio with a unique approach to company creation and scaling. For more information, visit www.curbee.com.